Shopify Theme Development

Jewelry e-commerce redesign

3rd Year Internship · Sept 2024 – Jan 2025

https://www.mybendel.com

What was the challenge ?

Create a Shopify theme that works for both businesses and shoppers. For businesses: affordable, good user experience, and able to stand out. For shoppers: clear navigation, no hidden fees, and fast loading.

Internship assignment

During my internship, I also worked for a real client, a jewelry store that wanted a redesign while migrating to Shopify. I used their content and goals as the foundation for the theme.

Client project

Finding the root of the problem

Methods used: Productive Thinking Model · Brainstorming · Decision Matrix · Inversion · Primary & Secondary Research

The Concept

Based on my research and problem analysis, I translated the insights into a clear concept for the Shopify theme. I mapped out the key features in a visual bento grid using Figma.

This helped me define the foundation of the theme in a way that was both user-focused and adaptable to diverse business needs, and it set the stage for creating the first prototypes.

From low- to high-fidelity prototypes, refined through research and client design reviews

Website Walkthrough

This project was an invaluable experience, as it allowed me to work on a full Shopify theme for a real client, from research and design to front-end implementation. I gained hands-on experience collaborating with a client, participating in design meetings, and iterating solutions based on feedback, which gave me insight into how design decisions are made in a professional environment.

At the same time, I strengthened my coding skills by implementing the front-end in Shopify, using Liquid, HTML, Tailwind CSS, and learning how to build a flexible, user-friendly, and visually appealing e-commerce store. This project gave me a complete perspective on combining UX/UI design with practical development, and it has prepared me to contribute effectively as both a UX designer and front-end developer.

Conclusions